Den TV Shop website was a basic listing of catalog with products links leading to a 3rd Party eCommerce website, which impacted customer experience negatively.
http://tvshop.in
GreenHonchos planned and built a robust eCommerce platform including a Website, that gave full ownership, control and flexibility to TVShop.
Also, seamlessly integrated it with all key business functions: Warehouse Management System,
Support Desk, Telephony, and Notifications.
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| User Experience | Customization | Omni Channel Commerce |
| Implemented GMD (Google Material design) that factors best international practices on Usability and Design consistency across platforms and devices. | Deep custom integration with 3rd party Inventory management system (Unicommerce) for seamless last mile logistics operations and returns management process. | Unique missed call system that integrates Telephony with OMS platform to lend Den TV shop customers an omni channel experience across their ordering platforms. |
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Mjunction is the largest player in the field. It is a privately held company, and is a joint venture between Tata Steel and the Steel Authority of India Ltd (SAIL). Founded in 2001, the company has so far carried out transactions worth 350,000 crores INR. |  |
Walmart which operates its online B2B sourcing portal in India will be investing an additional 360 crores INR in its India business this year to open more physical retail outlets, |
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Amazon has launched Amazon Business in May 2015 in an invite only model, but towards the end of 2015, Amazon has opened its doors to businesses in Bangalore and Mangalore. |  |
Metro Cash and Carry India has indicated an investment of an additional 400 crores INR for the same |
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Tolexo is a fairly new kid on the block. Started in 2014, the company offers last mile delivery, apart from a payment gateway. |  |
Alibaba-backed Paytm is working to ramp up its B2B platform over the next two quarters with some help from Alibaba to build on global sourcing. |
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ACCOUNT MANAGEMENT Empower admins to manage accounts, roles, and permissions with ease. |
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NEGOTIATED PRICING TERMS Personalize each customer account with pre-negotiated price lists and term. |
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ORDER MANAGEMENT Streamline bulk orders quickly. |
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RESPONSIVE DESIGN Empower your customers and sales staff to place orders on any device, any time. |
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INVENTORY TRACKING Keep track of your inventory across multiple warehouse locations. |
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ERP CONNECTORS Seamlessly integrated with your backend systems. |
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Could this signal a changing trend?
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GreenHonchos view
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Take control of your Brand positioningIs your online point of presence a strong reflection of your Brand promise? | |
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Marketplace OperationsDoes your exclusive online portal power you across online marketplaces seamlessly? | |
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Improve stock-to-order ratioDo you have the ability to scale your business operation backend from a single managed warehouse to cater to all online sales? | |
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Exclusive Online StoreWith marketplace commissions regularly increasing…are you in control of your online channel customers before it’s too late? | |
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Customer Experience Is your backend operation integrated (CRM / Dialer / IVR) to deliver a consistent and timely response to your customer across all your online channels from a central source? |
With Regal Shoes as the parent company, “Inc.5” was launched 12 years ago as an exclusive fashion footwear brand.
The eCommerce space is abuzz with the mention of terms like “mobile-first”, “mobile-only”, “app-only” and so on…
It clearly looks like a huge opportunity, but is it the only way to go.? Let’s put some thought into this purely from a consumer perspective, especially since it’s their wallet that is the target of all the marketing noise anyway!
Does your target audience of customers have the required data bandwidth to access your web service via a download and regular upgrade?
Would the category in which you operate have the repeat purchase rates that make an App download sensible? In short, not feasible to expect the customer to install and retain an App for something that one is most likely to use once a year or lifetime.
Users on the handheld are more susceptible to short attention spans due to Calling/Messages/Chats and inconsistent bandwidth making them prone to higher abandonment.
Is the App or Mobile navigation and user experience really driving your conversions? Has your business reached the maturity of Selection, Delivery and Price factors that are key drivers of business online?
Is your category search or comparison centric? A research led purchase decision-making is more likely to happen on a computing device.
“Are you going App-only because it’s in?” Cool functionality like geo-location, pus -notifications, tap-n-hold, etc…are all great value additions IF you feel your segment and target audience is really looking for such enablers.
Gather data of preference and usage about your present and potential consumers. A mobile responsive site may still be the way to go, if it looks like a bang for the buck from what your customers are trending towards. Further, if there is enough traction for your consumers via the handheld, then the App is surely a great move. But stay and improve the desktop and mobile web!
Layout of your website is the most important aspect in determining a better UX. UX or User experience of a website is nothing else than the user-friendly factor it posses. Any visitor that comes to you website is there for a purpose. When a confusing layout, slow loading time, stressful reading pattern or navigation errors put them off their motive, it means that your ecommerce website is lacking a good UX.
There are a lot of factors that contribute towards making a website easy to browse, explore and perceive. Key is to get it designed with a visual, textual and functional layout that pertains to a visitor’s usual browsing patterns. These implementations can start from small things like placement of your content to something as crucial as the pattern of your navigation bar.
We give you 5 best practices to make sure that your ecommerce website is keeping the visitors happy!
Your home page gets the maximum traffic and thus it plays the window to your online store. At a glance it should represent your best products, best offers, best deals and crucial links complemented by light page weight, easy to understand navigation bar, smooth sliders and non-cluttered page layout.
With just 50 milliseconds at your hand to create a good impression, key is to focus on hero areas. Make sure you keep words to a few, use only impressive images, eliminate any unwanted feature and categorize products on navigation bar in crisp categories as well as sub-categories. In addition, keep the home page updated at all times as per the latest arrivals, seasonal trends and important promotions.
Next step for the customer, after visiting the PDP page is usually the shopping cart. Layout of a shopping cart should be able to give the customer a peek into their visit on the website. Not only should they be able to view their selected items easily, but it should also clearly show the quantity, size, color, prize, image of that product along with order total.
Checkout should allow easy voucher code application along with being transparent about the before and after order total + shipping charges. Practice of asking to save any address, preferences or card information should only be restricted to registered users and not for guest users. All the payment options should also be listed upfront and clear. A good way of encouraging online payments is by creating better security through secured payment gateways.
Product page is the one that will help you convert visitor into sale. Main components of a product page include product display images, its description, details and buy now tab. Your main focus for PDP should be on providing big and clear product images in a 360 degree view that equals the feeling of seeing the product at a retail store.
When giving out information related to it, make sure that you keep it detailed, precise, focused and transparent. Keyword friendly PDs is also a good way to not only get great rankings but to assure the customer that they have come to the right place. As prominent your ‘buy now’ tab should be on this page, so should be other info like ‘out of stock’, size chart, size selection, color selection etc.
Don’t underestimate the power of your footer space, especially when you own an ecommerce site. This is a great place to solve all the queries of your customer and give them an insight into your business. Most useful links and information that one can give on their footer space includes exchange and returns policy, payment terms, delivery terms, privacy policy, terms and conditions and the frequently asked questions.
Apart from the policies and terms, also utilize the space to give some direct links to category pages, brands or unique landing pages whose link does not exist anywhere else. Not to miss, the contact us information, social media links, news-events-blogs, about us as well as the careers tab!
Utilizing the page to its best use is not complete until your customer is achieving something extra out of it. Study and store the shopping pattern of your frequent and registered users and use that data to recommend them more in their area of interest. Recommendations can be from the same category of products or as per the shopping pattern and choices shown by similar customers.
You can also make this practice biased by up-selling new offers or product by recommending them to customers that show interest in that nature of products. This is a gain-gain situation for both as you are promoting your products on individual level while the customer enjoys a personalized shopping experience.
Along with the above pointers also make sure that you maintain an overall consistency in the website in terms of fonts, layout, call-to-action tabs, content pattern, carousel designs, forms and navigation.
Time to say goodbye to your SEO rankings if you don’t own a mobile friendly version of your website!
Considering the significance of growing m-commerce and rate of mobile users in India, this was an inevitable step on Google’s part, which was first indicated when they launched a mobile friendly tag in search results, both on desktops as well as mobile devices.
This is how a mobile compatible site is tagged on SERPs
It’s always a major disappointment when you have to tap, zoom or navigate through an ‘only desktop friendly’ site on your smartphones, tabs or mobiles. Thus, as a crucial step for the satisfaction of their visitors, Google will now start ranking mobile-friendly sites as top searches of your keywords, not only on mobile devices but on desktops too.
- No matter how much efforts you put on the SEO aspect of your website, if your website is lacking the general mobile device compatibility, it will lack in search engine rankings too!
- The new mobile-friendly algorithm applies to all countries at the same time instead of just pertaining to any one!
- Not just the website but every separate page of your website and the mobile friendly element in it will play a role in determining your rank on the search engines.
- This implies that if your blogs are mobile-friendly but mobile users are having a hard time filling up your query forms then the impact will be on the whole website!
- This major announcement by Google is supported by another mobile specific feature defining the search pattern. This includes the data gathered by Google bots by indexing various mobile apps!
- Decision owes to the growing dependency and use of these applications by more and more people making them a great source of their behavioral information.
Still thinking at this point? Worry not! Here are some damage control options for you!
- Make your next investment in a mobile friendly and multiple device responsive version of your website.
- If you already own one, they it would be a good practice to check its compatibility of Google’s mobile friendly test
- Few improvements for an already existing version can include enhanced maps, prominent call-to-action tabs, clear navigation and readable text.
Remember that this rule works both ways, as where a non-mobile compatible website will hinder better SEO rankings, a good one as that will give you a constant boost for the same.
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Posted a day back and BAM!! it’s all over the internet in the next day/week/month; Viral campaigning is something afterall! A great marketing strategy perhaps when you are looking to launch a new product, promoting a cause, building a brand or just seeking attention.
Social media where 100 hours of video are uploaded to YouTube every 60 seconds, more than 4.75 billion pieces of content is shared on Facebook every 24 hours and 500 million new tweets are added to the list per day, getting neglected is also as easy. But, one right strategy and you can be talk of the town within no time.
Understanding the Basics
Word of mouth is 10 times more powerful than the traditional marketing, but it can affect your business adversely too. Make sure the content you present on social media to get viral, connects with the emotions of the users that creates the urge to share and engage along with keeping it authentic and genuine. As much genuine and non-viral intention your content will convey, more are its chances to be so! Remember viral marketing is always part strategy and part opportunity.
Follow the Principles
Take A Note
A campaign, video, tweet or picture sometimes go viral when not expected while many of such planned campaigns come back empty handed. Here are few points to ensure success:
- Stay patient, let virality runs its course
- Select a relevant base for your campaign
- Take time to weigh your ideal social media platform
- Include your business purpose in it
- Plan it ahead of time and trends
- Inject the unique factor in it
- Plan the budget with utmost care
For something that’s completely dependent on user’s behavior, it’s always difficult to define the rules that might make it work. Even if your campaign is not a success at the end, make sure you enter the battle with all the right tools!!
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Do’s & Don’ts Of Social Media Marketing
The phase has passed when Social Media Marketing was amongst the “Ifs” of a firm. Today the question lies as how; how to utilize the vast potential of this medium to advertise or market your business in an effective way!
Undisputedly, Social media channels like Twitter, Facebook, Pinterest, Instagram, YouTube, etc. have become the new advertiser’s tool for every old or new business. As with limited efforts and investment, it allows the advertisers to reach huge potential audience with a rejuvenating impact.
These platforms have gained that place in consumer’s family discussion wherein a bracket of 9 seconds of the post displayed can make or break the biggest of brands. Thus, it becomes even more important to make those 9 seconds; the sweetest spot of your brand’s advertising strategy.
Here are some ways to extract the most out of your SMM-
Do’s
- Repurpose your content while keeping it interactive
For essentially being a casual platform for interacting with your target audience, you cannot afford to be monotonous or boring. Your social media activities should be the ideal mix of self-promotion and engaging content. Making your clients and customers realize that you are there to address or listen to them, shows your concern towards the platform. A great way is to put out questions that inspire a response. Even if you are putting out the same piece of information out there again and again, make sure you do it using different elements like highlighting a different set of message within the post or by targeting a new segment of the audience.
- Use various media types to keep it interesting
Social media serves the purpose of not only reaching out to a huge audience but also interacting with his in a closer view. Thus, it becomes essential that an element of freshness is always maintained in the way of conveying your message. Different media types like an image, a piece of infographics or some video play a great deal where audience gets motivated not only to explore it but share it too with their network of friends. So, make sure you incorporate some of these interesting media types in your social media planners.
- Don’t panic over negative feedbacks
Social media gives its audience the power to reach out to brands and marketers through a straightforward and transparent approach, thus inviting even negative comments many a time. But, this is not necessarily a downfall for the marketers as this also forms a part of some honest feedbacks from their customer. Keep your approach calm & positive when this happens by staying a level ahead of the issue. Also, make sure that your answers are not mechanized as that diminishes the value of a true comment or message posted on your page.
- Avoid too much personal touch on business pages
Although Facebook, Twitter, Instagram or Pinterest are a casual medium of sharing information but when you are using it for promoting business, story is not the same. Your information flow might be with every age and community of people but that doesn’t imply that your business page has to display too much personal information about your business or self to keep the audience interested. Remember to keep your information bits strictly to business and what you believe as a company.
- Remember the purpose and plan ahead
Search of new and interesting content along with your efforts to keep up with changing social media trends should not hinder your actual purpose of creating the marketing page at first place. Stick to actual purpose of using social media for your business by setting some realistic and attainable goals for the short term. Keep a track of your progress and make changes in the strategy and approach as and when it calls for. Measure your everyday progress through effective means in order to derive the true ROI of your online marketing strategy.
Don’ts
- Keeping it formal or conversation less
Keeping audience engaged on social media platforms not only involves interesting and engaging content/concepts but also constant touch and conversation. For every comment, query, complaint or compliment posted on your social media page, you should be available to acknowledge it with a reply. Ignoring your audience is the worst practice to carry for social media management. Don’t get too casual with the visitor but the responses also shouldn’t be too obvious or mechanized. Make them creative and thoughtful!
- Getting too involved
Some marketers manage their social media page by getting too involved with anything posted by a customer. This only results in you becoming overly involved with the audience and not paying attention to the creative and progressive side of your marketing. The idea is to build trust and relationship with the audience through clear and concise responses. Spending too much time and effort to engage or satisfy the prospects is a useless tactic. Handle your social media audience just the way you treat your business relationship, just in a more direct manner.
- Weighing on same parameters
One major mistake that marketers tend to do in social media marketing is weighing all the social platforms on the same scale and planning the same marketing approach for all. It is important to understand that every social media site works around a different kind of interaction pattern and essentially has a huge difference in the type of audience you are trying to reach. This calls for an individual and customized planning for each of them in your online marketing strategy.
- Not gathering feedback or assessing performance
Feedback and transparency are two major factors that derive the success of social media as the new hot favorite of businesses for advertising their products/services. But, statistics speak that most of the marketers are able to utilize only 30-40% of its true potential as they hugely neglect these factors. To derive maximum benefits from your social media marketing strategy, it is important to derive constant feedback as well as measure your performance through the right tools. Use them to enhance user experience as well as to take your business to next level of success.
- Doing it, just to do it!
Using social media as an advertising platform owing to its popularity is the most optimum waste of time and money you can get involved into. Getting accounts created and assigning the task to your marketing team is as far as it will go, until you personally get involved in making the optimum utilization of a given platform. A clear commitment and strategy always needs to be in place if you wish to reap the true benefits of social media marketing.
While some consider social media marketing “the next big thing”, others still regard it as a buzzword or passing marketing interest with no practical advantages. However, the Hubspot statistics speak that 92% marketers in 2014 claimed the importance of social media marketing and 97% are currently active in it – a powerful evidence showing its potential in increasing sales. Just follow the right tools and strategies to get a piece of its true power.
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