Den TV Shop website was a basic listing of catalog with products links leading to a 3rd Party eCommerce website, which impacted customer experience negatively.
http://tvshop.in
GreenHonchos planned and built a robust eCommerce platform including a Website, that gave full ownership, control and flexibility to TVShop.
Also, seamlessly integrated it with all key business functions: Warehouse Management System,
Support Desk, Telephony, and Notifications.
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| User Experience | Customization | Omni Channel Commerce |
| Implemented GMD (Google Material design) that factors best international practices on Usability and Design consistency across platforms and devices. | Deep custom integration with 3rd party Inventory management system (Unicommerce) for seamless last mile logistics operations and returns management process. | Unique missed call system that integrates Telephony with OMS platform to lend Den TV shop customers an omni channel experience across their ordering platforms. |
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Mjunction is the largest player in the field. It is a privately held company, and is a joint venture between Tata Steel and the Steel Authority of India Ltd (SAIL). Founded in 2001, the company has so far carried out transactions worth 350,000 crores INR. |  |
Walmart which operates its online B2B sourcing portal in India will be investing an additional 360 crores INR in its India business this year to open more physical retail outlets, |
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Amazon has launched Amazon Business in May 2015 in an invite only model, but towards the end of 2015, Amazon has opened its doors to businesses in Bangalore and Mangalore. |  |
Metro Cash and Carry India has indicated an investment of an additional 400 crores INR for the same |
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Tolexo is a fairly new kid on the block. Started in 2014, the company offers last mile delivery, apart from a payment gateway. |  |
Alibaba-backed Paytm is working to ramp up its B2B platform over the next two quarters with some help from Alibaba to build on global sourcing. |
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ACCOUNT MANAGEMENT Empower admins to manage accounts, roles, and permissions with ease. |
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NEGOTIATED PRICING TERMS Personalize each customer account with pre-negotiated price lists and term. |
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ORDER MANAGEMENT Streamline bulk orders quickly. |
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RESPONSIVE DESIGN Empower your customers and sales staff to place orders on any device, any time. |
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INVENTORY TRACKING Keep track of your inventory across multiple warehouse locations. |
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ERP CONNECTORS Seamlessly integrated with your backend systems. |
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29.03.2016
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Could this signal a changing trend?
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GreenHonchos view
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Take control of your Brand positioningIs your online point of presence a strong reflection of your Brand promise? | |
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Marketplace OperationsDoes your exclusive online portal power you across online marketplaces seamlessly? | |
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Improve stock-to-order ratioDo you have the ability to scale your business operation backend from a single managed warehouse to cater to all online sales? | |
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Exclusive Online StoreWith marketplace commissions regularly increasing…are you in control of your online channel customers before it’s too late? | |
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Customer Experience Is your backend operation integrated (CRM / Dialer / IVR) to deliver a consistent and timely response to your customer across all your online channels from a central source? |
With Regal Shoes as the parent company, “Inc.5” was launched 12 years ago as an exclusive fashion footwear brand.
The eCommerce space is abuzz with the mention of terms like “mobile-first”, “mobile-only”, “app-only” and so on…
It clearly looks like a huge opportunity, but is it the only way to go.? Let’s put some thought into this purely from a consumer perspective, especially since it’s their wallet that is the target of all the marketing noise anyway!
Does your target audience of customers have the required data bandwidth to access your web service via a download and regular upgrade?
Would the category in which you operate have the repeat purchase rates that make an App download sensible? In short, not feasible to expect the customer to install and retain an App for something that one is most likely to use once a year or lifetime.
Users on the handheld are more susceptible to short attention spans due to Calling/Messages/Chats and inconsistent bandwidth making them prone to higher abandonment.
Is the App or Mobile navigation and user experience really driving your conversions? Has your business reached the maturity of Selection, Delivery and Price factors that are key drivers of business online?
Is your category search or comparison centric? A research led purchase decision-making is more likely to happen on a computing device.
“Are you going App-only because it’s in?” Cool functionality like geo-location, pus -notifications, tap-n-hold, etc…are all great value additions IF you feel your segment and target audience is really looking for such enablers.
Gather data of preference and usage about your present and potential consumers. A mobile responsive site may still be the way to go, if it looks like a bang for the buck from what your customers are trending towards. Further, if there is enough traction for your consumers via the handheld, then the App is surely a great move. But stay and improve the desktop and mobile web!
Layout of your website is the most important aspect in determining a better UX. UX or User experience of a website is nothing else than the user-friendly factor it posses. Any visitor that comes to you website is there for a purpose. When a confusing layout, slow loading time, stressful reading pattern or navigation errors put them off their motive, it means that your ecommerce website is lacking a good UX.
There are a lot of factors that contribute towards making a website easy to browse, explore and perceive. Key is to get it designed with a visual, textual and functional layout that pertains to a visitor’s usual browsing patterns. These implementations can start from small things like placement of your content to something as crucial as the pattern of your navigation bar.
We give you 5 best practices to make sure that your ecommerce website is keeping the visitors happy!
Your home page gets the maximum traffic and thus it plays the window to your online store. At a glance it should represent your best products, best offers, best deals and crucial links complemented by light page weight, easy to understand navigation bar, smooth sliders and non-cluttered page layout.
With just 50 milliseconds at your hand to create a good impression, key is to focus on hero areas. Make sure you keep words to a few, use only impressive images, eliminate any unwanted feature and categorize products on navigation bar in crisp categories as well as sub-categories. In addition, keep the home page updated at all times as per the latest arrivals, seasonal trends and important promotions.
Next step for the customer, after visiting the PDP page is usually the shopping cart. Layout of a shopping cart should be able to give the customer a peek into their visit on the website. Not only should they be able to view their selected items easily, but it should also clearly show the quantity, size, color, prize, image of that product along with order total.
Checkout should allow easy voucher code application along with being transparent about the before and after order total + shipping charges. Practice of asking to save any address, preferences or card information should only be restricted to registered users and not for guest users. All the payment options should also be listed upfront and clear. A good way of encouraging online payments is by creating better security through secured payment gateways.
Product page is the one that will help you convert visitor into sale. Main components of a product page include product display images, its description, details and buy now tab. Your main focus for PDP should be on providing big and clear product images in a 360 degree view that equals the feeling of seeing the product at a retail store.
When giving out information related to it, make sure that you keep it detailed, precise, focused and transparent. Keyword friendly PDs is also a good way to not only get great rankings but to assure the customer that they have come to the right place. As prominent your ‘buy now’ tab should be on this page, so should be other info like ‘out of stock’, size chart, size selection, color selection etc.
Don’t underestimate the power of your footer space, especially when you own an ecommerce site. This is a great place to solve all the queries of your customer and give them an insight into your business. Most useful links and information that one can give on their footer space includes exchange and returns policy, payment terms, delivery terms, privacy policy, terms and conditions and the frequently asked questions.
Apart from the policies and terms, also utilize the space to give some direct links to category pages, brands or unique landing pages whose link does not exist anywhere else. Not to miss, the contact us information, social media links, news-events-blogs, about us as well as the careers tab!
Utilizing the page to its best use is not complete until your customer is achieving something extra out of it. Study and store the shopping pattern of your frequent and registered users and use that data to recommend them more in their area of interest. Recommendations can be from the same category of products or as per the shopping pattern and choices shown by similar customers.
You can also make this practice biased by up-selling new offers or product by recommending them to customers that show interest in that nature of products. This is a gain-gain situation for both as you are promoting your products on individual level while the customer enjoys a personalized shopping experience.
Along with the above pointers also make sure that you maintain an overall consistency in the website in terms of fonts, layout, call-to-action tabs, content pattern, carousel designs, forms and navigation.