Time to say goodbye to your SEO rankings if you don’t own a mobile friendly version of your website!
Considering the significance of growing m-commerce and rate of mobile users in India, this was an inevitable step on Google’s part, which was first indicated when they launched a mobile friendly tag in search results, both on desktops as well as mobile devices.
This is how a mobile compatible site is tagged on SERPs
It’s always a major disappointment when you have to tap, zoom or navigate through an ‘only desktop friendly’ site on your smartphones, tabs or mobiles. Thus, as a crucial step for the satisfaction of their visitors, Google will now start ranking mobile-friendly sites as top searches of your keywords, not only on mobile devices but on desktops too.
- No matter how much efforts you put on the SEO aspect of your website, if your website is lacking the general mobile device compatibility, it will lack in search engine rankings too!
- The new mobile-friendly algorithm applies to all countries at the same time instead of just pertaining to any one!
- Not just the website but every separate page of your website and the mobile friendly element in it will play a role in determining your rank on the search engines.
- This implies that if your blogs are mobile-friendly but mobile users are having a hard time filling up your query forms then the impact will be on the whole website!
- This major announcement by Google is supported by another mobile specific feature defining the search pattern. This includes the data gathered by Google bots by indexing various mobile apps!
- Decision owes to the growing dependency and use of these applications by more and more people making them a great source of their behavioral information.
Still thinking at this point? Worry not! Here are some damage control options for you!
- Make your next investment in a mobile friendly and multiple device responsive version of your website.
- If you already own one, they it would be a good practice to check its compatibility of Google’s mobile friendly test
- Few improvements for an already existing version can include enhanced maps, prominent call-to-action tabs, clear navigation and readable text.
Remember that this rule works both ways, as where a non-mobile compatible website will hinder better SEO rankings, a good one as that will give you a constant boost for the same.
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Posted a day back and BAM!! it’s all over the internet in the next day/week/month; Viral campaigning is something afterall! A great marketing strategy perhaps when you are looking to launch a new product, promoting a cause, building a brand or just seeking attention.
Social media where 100 hours of video are uploaded to YouTube every 60 seconds, more than 4.75 billion pieces of content is shared on Facebook every 24 hours and 500 million new tweets are added to the list per day, getting neglected is also as easy. But, one right strategy and you can be talk of the town within no time.
Understanding the Basics
Word of mouth is 10 times more powerful than the traditional marketing, but it can affect your business adversely too. Make sure the content you present on social media to get viral, connects with the emotions of the users that creates the urge to share and engage along with keeping it authentic and genuine. As much genuine and non-viral intention your content will convey, more are its chances to be so! Remember viral marketing is always part strategy and part opportunity.
Follow the Principles
Take A Note
A campaign, video, tweet or picture sometimes go viral when not expected while many of such planned campaigns come back empty handed. Here are few points to ensure success:
- Stay patient, let virality runs its course
- Select a relevant base for your campaign
- Take time to weigh your ideal social media platform
- Include your business purpose in it
- Plan it ahead of time and trends
- Inject the unique factor in it
- Plan the budget with utmost care
For something that’s completely dependent on user’s behavior, it’s always difficult to define the rules that might make it work. Even if your campaign is not a success at the end, make sure you enter the battle with all the right tools!!
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